Philadelphia Marketing Alliance Pushes More Retail Business
In an effort to attract new and expanding businesses to Center City, the Philadelphia Retail Marketing Alliance, led by Center City District (CCD), recently launched a retail attraction program and Web site, www.PhiladelphiaRetail.com. The program highlights the strength of the city’s retail marketplace and is a comprehensive resource for those looking to start or refinance a retail or restaurant business.
The site focuses on significant statistics and the purchase power of residents, commuters, visitors, and students who frequent the retail and restaurant establishments in downtown Philadelphia. For instance, despite a national recession, retail vacancies increased by only 0.5 percent in the last year, and 279 new restaurant and retail establishments opened in the past 12 months.
“The partners who make up the Alliance have spent over a year gathering data and interviewing retailers, brokers, and developers to assemble the information for the web site,” said Paul Levy of the CCD. The PRMA’s web site makes finding available sites easy and convenient for new and expanding businesses and connects them directly to the brokers who represent specific properties. In order to help new retailers find the best location from which to reach their desired customers, the site features overviews of each neighborhood, as well as reports on existing businesses by type. For instance, recent retail assessments show prospects in the shoe and accessory, menswear and children’s markets. Businesses can search for available retail space by specific neighborhoods or even by a particular street.
Additionally, the site provides demographic information such as population by age, level of education, and income by zip codes.