Negotiate for a Level Playing Field with Online Competitors

With the wild popularity of online general-store retailers like Amazon and the steady numbers of individual brand retailers, it’s a guarantee that cyber shopping is here to stay. Online retailers also try to lure shoppers by offering quick or even free shipping and easy returns for merchandise that ultimately doesn’t work out for a shopper. So, for years, brick-and-mortar retailers have competed for sales with these Internet-based clothing, shoe, toy, electronics, and general stores.

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