The Holiday Numbers to Beat

November 24, 2014
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How will this year’s start to the holiday shopping season compare to last year’s? Will the Thanksgiving Day shopping trend continue? Here’s a look at the key numbers to beat from Thanksgiving Day and Black Friday 2013, from the National Retail Federation:

44.8 million: Consumers who shopped on Thanksgiving Day, up 27 percent from 2012.

92.1 million: Consumers who shopped on Black Friday in 2013.

$407: Average amount spent by holiday shoppers from Thanksgiving Day to Sunday, down 4 percent from 2012.

248.7 million: Number of shoppers who were in stores and online over Thanksgiving weekend in 2013, up 0.5 percent over the previous year.

4.9 percent: Portion of holiday shoppers who were at stores by 5 p.m. on Thanksgiving Day.

37 percent: Portion of holiday shoppers who were at stores by 12:01 a.m. on Black Friday, up from 28 percent in 2012.

64 percent: Portion of holiday shoppers who went out on Thanksgiving Day or visited stores by 10 a.m. on Black Friday.

27 percent: Portion of consumers who said they shopped online on Thanksgiving Day in 2013.

45 percent: The amount of holiday shopping the average consumer had completed by the Sunday after Thanksgiving, up from 42 percent in 2012.