Don't Risk Being in Shadow of Competitor's Billboard
Many commercial leases include language that limits the size of billboards and signage on the roof or exterior, or in the common areas of the office building or shopping center. But tenants sometimes forget to negotiate restrictions on the content of those billboards and signs. It's a mistake to overlook this issue, though. Giving the owner the unlimited right to choose the content for billboards and signs could result in third-party advertisements that hurt your business because they are offensive or compete with the merchandise or services you offer.