Brokerage Creates Silhouette Study to Lure Office Building Tenants
Choyce Peterson, Inc., a commercial real estate brokerage and consulting firm, has released its “Silhouette Study,” which is a graphic illustration of available space in Connecticut’s Stamford, Greenwich, and Norwalk Class A office markets.
The study, presented as a glossy 24 by 36 inch poster, provides a mid-year summary of the real estate market by illustrating the largest buildings in each city, showing vacancies by floor, color-coded by direct vacancy, sublease, and future availability. A simple scan of each city’s “skyline” shows a general silhouette and breakdown—building by building. It identifies buildings by address and shape, and at a glance, provides information on spaces available in each city.
“Our Silhouette Study gives area tenants a panorama much more effective than hearing,” said Alan Peterson, a principal of the company. “We are mailing it to area tenants, clients, and landlords.” Anyone interested in seeing the study is invited to contact the firm for a free copy (firstname.lastname@example.org).
Peterson says his company plans to provide this perspective twice a year in the future.